One of the objectives of SMEDA is to provide fresh impetus to Pakistan’s economy through an aggressive Sectoral Development program. Its role in this regard will be recommending policy guidelines to the government for the development of small & medium businesses.

The sectors have been selected on the basis of criteria like:

• Growth Rate
• Significant SME Presence
• Labor Intensity
• Sustainable Competitive Advantage
• High-Value Addition & Export Potential

The sector analysis template includes all-important considerations including Technology, Finance, Marketing, HR Development, and the Regulatory Framework. Another key area to look for value addition is in the market penetration area. There may be potential in the distribution channel and marketing intermediary functions.