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Workshop on "Effective Export Marketing Skills for SMEs"

From September 12, 2017 09:30 until September 12, 2017 17:00

Pakistan has unlimited potential of exporting goods, may it be agricultural products like rice , spices, fruits or value added products like auto parts, surgical instruments, sports goods, furniture, marble, textile goods and what not. From a multinational organization to a small scale business, exploring export potential has become a vitally important phenomenon for businesses worldwide. Business development in international markets requires sound knowledge of the core concepts as well as know-how of the ever changing dynamics of global marketplace.

Understanding the importance of subject Small and Medium Enterprises Development Authority (SMEDA) is pleased to announce a workshop on “Effective Export Marketing Skills for SMEs”. The basic purpose of this program is to create export marketing awareness to new and existing business entrepreneurs & to promote export culture among the small and medium entrepreneurs, suppliers and manufacturer. Participants will be given practical demonstration on few best online research tools.

Course Content

  • Why Export
  • Pakistan Export Analysis
  • Where to Start
  • Export Readiness
  • Export Marketing Plan
  • Export Products & Market Selections (HS Codes)
  • Export Pricing
  • Export Distribution Channel
  • Export Promotion on Social Media
  • Export Documentation
  • Incoterms
  • Tips for Export Finance & Banking
  • Export Risk Management/ Export Insurance
  • Guest Speaker & Question and Answer Session

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